PR Consult teamed up with our video partners to bring two full-days of corporate media training for Government of Canada managers handling crises nationally. We worked with their management teams with a range of experience with media and provided them with the tools needed to respond to television, radio and print media reporters. The media training seminars gave them hands-on experience with key message delivery, transitioning techniques and how to take control of an interview. PR Consult worked with them over two days, helped develop their key messages and resulted in managers feeling “very comfortable taking future interviews.”
PR Consult was part of the organization’s Board of Directors for two years, helping them rebrand from the South Edmonton Business Association to the Edmonton Business Association, no small feat for the 100+-year-old non-profit organization. Over the two years, PR Consult helped develop its overall communication strategies for its membership base, key messaging, local positioning, social media strategy and media relations initiatives.