The 6–7 Trend: What It Means for Communications and Public Relations
Friday night, we had to explain the Six-Seven (6-7) trend to a friend and were pleasantly surprised to find a Google Easter Egg when searching for the origins of the trend. Great job, Google, you had us in stitches over dinner after we all thought our screens were...
Astronomer CEO Fiasco and the Video Company Response
Astronomer has been on the tip of many tongues around the world after the viral video of its CEO Andy Byron caught with HR Director Kristin Cabot at a Coldplay concert, made its rounds on social media. Media outlets picked up the salacious story as headline news,...
The Benefits of Social Media for Public Relations
Social media is a powerful tool for industry and businesses to connect directly with their customers, partners and other stakeholders. While it can be seen initially as a tool for marketing, sales or advertising, companies can quickly discover its use as a two-way...
Artificial Intelligence and the Future of Public Relations
Artificial Intelligence (AI) has been around for quite some time and has made our lives a lot easier. Autocorrect, sentence builders, customer service chatbots and even digital maps are easy examples of how we use AI every single day, for almost every task. It’s not...
The Value of Receiving and Responding to Feedback
Over the holidays, we had the chance to visit with friends and spend time in the places that were important to them. The question, “So, what do you think?” was asked a few times and was likely meant to invoke praise and compliments. But, what happens when you have the...
End of 2022: A Year In Review
It’s nearly the end of 2022 which is the perfect time for a little holiday cheer and reflection. It has been an exciting year for PR Consult where we were able to work with some successful up-and-coming tech clients, have our first offsite since the pandemic and meet...
Dark Sites: An Important Component of Crisis Communications
The parent company of Fast Company and Inc. responded to a system breach a few weeks ago whereby hackers sent racist and inappropriately sexual push notifications to Apple News users. The company quickly made their standby Dark Site their active landing page to let...
Brands Weighing in on Lisa Laflamme’s Dismissal
A little over two weeks ago, Lisa Laflamme dropped a bombshell on Twitter about her dismissal from CTV National News. If you haven’t seen it, here’s the video. I have some news… pic.twitter.com/lTe3Rs0kOA — Lisa LaFlamme (@LisaLaFlamme_) August 15, 2022 She...