Changing How We Communicate Post-COVID

The COVID-19 pandemic has pushed communication teams into the spotlight, making them integral to shaping what their companies will look and feel like when things return to “normal.” Many people are wondering what a post-COVID workplace will look like and brands need...

What is Public Relations and its Impact?

What is Public Relations (PR)? According to the Canadian Public Relations Society, “Public relations is the strategic management of relationships between an organization and its diverse publics, through the use of communication, to achieve mutual understanding,...

Creating Messaging Around Holidays

Valentine’s Day is today! We’re almost halfway through Black History Month and we are definitely post-Lunar New Year. Next week, we will be celebrating Family Day. With so many holidays and observances in the shortest month of the year, it’s a reminder that holidays...

Public Relations 101 Workshop: Media Relations

Many companies want to share their story with media to try and attract more customers. The companies we work with often want to know the basics on how, why and when they should approach media.   To help even more companies and entrepreneurs, PR Consult will be...

Cause Marketing and Public Relations

Nike. Gillette. They are the last two big examples of how companies have stood for social causes that seem to have polarized the public. When a company takes a stand for something, in an ad campaign like the most recent The Best A Man Can Get ad for example, it risks...