Committing Not Pinkwashing

Committing Not Pinkwashing

Now that Pride Month (in most countries) has come to a close, rainbow social media icons, logos and content have likely been less visible from your everyday brands. Participating in Pride Month is important to many companies (including ours) to connect their values...
Every Company Needs a Narrative

Every Company Needs a Narrative

Article originally published on HBR.org on May 25, 2021, and written by John Hagel III. Companies are missing a big opportunity – to craft an inspiring corporate narrative. How do I define narrative? It’s not a story. Stories are generally self-contained in that they...
Happy Birthday To Us!

Happy Birthday To Us!

April 2021 marks five years of PR Consult! This is an exciting milestone for us as Canadian Key Small Business Statistics calculates that “about 96% of small businesses (1–99 employees) that enter the marketplace survive for one full year, 85% survive for three...
The Value of Video for Communications

The Value of Video for Communications

How many videos do you think you’ve watched today? Even if you decided to not watch the entire video, you likely watched a snippet of a longer video through your social media feeds. The reason you watch each video relies highly on your mood and what you are hoping to...
PR Consult: The Year 2020 In Review

PR Consult: The Year 2020 In Review

The end of the year is a great opportunity to reminisce about another year gone by – with all its accomplishments and lessons. For a business, it is no different. Business in 2020 has been a rollercoaster and the big plans many of us may have had were quickly...