Creating Messaging Around Holidays

Valentine’s Day is today! We’re almost halfway through Black History Month and we are definitely post-Lunar New Year. Next week, we will be celebrating Family Day. With so many holidays and observances in the shortest month of the year, it’s a reminder that holidays...

Public Relations 101 Workshop: Media Relations

Many companies want to share their story with media to try and attract more customers. The companies we work with often want to know the basics on how, why and when they should approach media.   To help even more companies and entrepreneurs, PR Consult will be...

Cause Marketing and Public Relations

Nike. Gillette. They are the last two big examples of how companies have stood for social causes that seem to have polarized the public. When a company takes a stand for something, in an ad campaign like the most recent The Best A Man Can Get ad for example, it risks...

PR Checklist for Small Business

Since Communications and Public Relations affects every aspect of a business, it becomes nearly impossible to turn off the ability to make everything into a PR lesson. From the type of service we receive from businesses to news stories, to video content we enjoy –...

Long Form vs. Social Media Writing

Who reads anymore? We’ve discussed that ad nauseam with other public relations (PR) professionals, communicators and social media marketers. We often discuss how the next generation of auto spell-check, no punctuation, abbreviating (you know, SMH, IMHO and LOL)...