Committing Not Pinkwashing
Now that Pride Month (in most countries) has come to a close, rainbow social media icons, logos and content have likely been less visible from your everyday brands. Participating in Pride Month is important to many companies (including ours) to connect their values...
Stories Bee Told: The Importance of Storytelling
Today is officially the first day of Summer which made us think about bees. Why you may ask? Flying insects are not usually sources of inspiration. Bees themselves may not be that exciting but their story certainly is. The busy, busy bees are the ones who...
Every Company Needs a Narrative
Article originally published on HBR.org on May 25, 2021, and written by John Hagel III. Companies are missing a big opportunity – to craft an inspiring corporate narrative. How do I define narrative? It’s not a story. Stories are generally self-contained in that they...