Astronomer CEO Fiasco and the Video Company Response
Astronomer has been on the tip of many tongues around the world after the viral video of its CEO Andy Byron caught with HR Director Kristin Cabot at a Coldplay concert, made its rounds on social media. Media outlets picked up the salacious story as headline news,...
The Benefits of Social Media for Public Relations
Social media is a powerful tool for industry and businesses to connect directly with their customers, partners and other stakeholders. While it can be seen initially as a tool for marketing, sales or advertising, companies can quickly discover its use as a two-way...
Artificial Intelligence and the Future of Public Relations
Artificial Intelligence (AI) has been around for quite some time and has made our lives a lot easier. Autocorrect, sentence builders, customer service chatbots and even digital maps are easy examples of how we use AI every single day, for almost every task. It’s not...