What is Public Relations and Its Impact?

What is Public Relations (PR)? According to the Canadian Public Relations Society, “Public relations is the strategic management of relationships between an organization and its diverse publics, through the use of communication, to achieve mutual understanding,...

Channelling Olivia Pope for PR Success

There is a lot of theatre in the world of public relations. With game show host finesse, some PR professionals are able to use subtle psychological techniques to get around deadline-driven, often underpaid journalists to get the right story out in front of their...