About PR CONSULT

Building the Future

Founded in 2016, PR Consult is a global public relations and strategic communications consultancy specializing in the technology industry. We help businesses craft powerful, integrated brand narratives that drive growth and media visibility.

Headquartered in Edmonton, AB, PR Consult supports Canadian organizations expanding into Europe, Latin America and/or Asia, and international businesses looking to establish or grow their presence in Canada.

A fully remote company, PR Consult’s team operates with a distributed team based in Toronto (Canada), Edmonton (Canada) and Valencia (Spain).

Our global reach combined with local expertise allows us to deliver strategic communications, media relations and business storytelling services to clients navigating multiple markets.

Vision

A global, strategic communications business partner to organizations who give back to the world.

Mission

Through story-telling, PR Consult:

Inspires engagement, Connects brands with their causes and companies with their communities and Protects brand integrity.

Values

PR Consult values Collaboration, Inclusivity, Accountability and Community.

Collaboration: Working together to find creative solutions for our partners and clients.

Inclusivity: Keeping an open mind to include the changing world around us.

Accountability: Taking responsibility for our actions and standing behind our clients, partners and activities.

Community: Bringing ideas, stories and business together to help build more united communities.

Code of Ethics

PR Consult adheres to the International Association of Business Communicators’ Code of Ethics below.

IABC’s Code of Ethics

I am honest. My actions bring respect for and trust in the communication profession.
I communicate accurate information and promptly correct any errors.
I obey laws and public policies; if I violate any law or public policy, I act promptly to correct the situation.
I protect confidential information while acting within the law.
I support the ideals of free speech, freedom of assembly, and access to an open marketplace of ideas.
I am sensitive to others cultural values and beliefs.
I give credit to others for their work and cite my sources.
I do not use confidential information for personal benefit.
I do not represent conflicting or competing interests without full disclosure and the written consent of those involved.
I do not accept undisclosed gifts or payments for professional services from anyone other than a client or employer.
I do not guarantee results that are beyond my power to deliver.

PAMELA MUÑOZ | Founder & Principal

Pamela has more than 20 years of international Public Relations and Communications experience across technology, insurtech, e-commerce, automotive, broadcasting, FMCG and not-for-profit industries, with a strong focus on helping multinational corporations communicate to and from Asia and Europe. She also has a deep understanding of social media and its role in strategic corporate communications.

Pamela worked with Alibaba Group in Hong Kong and Kia Motors Corporation in South Korea, initiating their global social media and corporate communications strategies in Asia-Pacific and Latin America. She has helped multinational firms with their market entry strategies and mitigated reputational damage during times of crises – including a pirate hijacking (Aye, Matey!).

Pamela holds an Executive MBA from Aalto University (Helsinki, Finland), a Public Relations Certificate from Ryerson University (Toronto, Canada) and a Bachelor of Arts from the University of Alberta (Edmonton, Canada). She has lived in seven countries and nine cities in Canada, France, South Korea, Hong Kong (SAR, China), Denmark, Germany and Spain. She speaks French, Spanish and English fluently, and dabbles in Korean, Mandarin, Cantonese, Tagalog, German, Danish, Italian and Portuguese. She is an avid traveller and bubble chaser (scuba diver).

ALBERT LEE | Senior Managing Consultant

Albert is an accredited PR professional with over 15 years of experience in a wide array of industries such as healthcare, not-for-profit, crown corporations, telecom, consumer tech and information security.

He has been media spokesperson for iconic brands such as Bell Canada, LG Electronics, Canada Post and Shred-it. Specializing in media relations, he can offer strategic PR counsel to senior leadership and media training for executives. In addition, he has also been in charge of several national sponsorship portfolios with key partners such as the MLSE (Leafs & Raptors), the Montreal Canadiens, HBC, Esso, and Hilton Hotels.

Albert holds an MBA from the Schulich School of Business (York University), his PR Certificate from Ryerson University (Toronto) and a Bachelor of Arts from the University of Toronto.

LEXA BIERMANN | PR & Client Relationship Intern

Lexa is an aspiring Public Relations professional with hands-on experience in customer relations, creative communications, and maintaining and enhancing a brand’s image. She excels in public-facing interactions and is passionate about creating messages that connect and resonate with people.

With a strong foundation in writing, digital media and audience engagement, Lexa is eager to contribute her skills to the dynamic PR landscape. Her academic background in literature and media arts has also equipped her with the vital tools of storytelling, media analysis and critical thinking.

Lexa is currently in her final year of her Bachelor of Arts at the University of Alberta (Edmonton, Canada), pursuing a double major in English and Media Studies. She has also been published in The Gateway, the official student publication at the University of Alberta.