Building the Future

Founded in 2016, PR Consult is a global strategic communications and public relations consultancy focused on the tech industry. PR Consult believes in an integrated, strategic approach to business storytelling.

PR Consult is registered in Edmonton, AB (Canada) to serve organizations in the Edmonton Metro region, Calgary, Red Deer, Fort McMurray, Yellowknife and Whitehorse. PR Consult also expanded its reach offering services to clients in the Toronto Metro Region (Canada) and Europe from Valencia (Spain).

PR Consult is proud to be Edmonton Made and serving clients around the world.


A global, strategic communications business partner to organizations who give back to the world. 


Through story-telling, PR Consult:

Inspires engagementConnects brands with their causes and companies with their communities and Protects brand integrity.


PR Consult values Collaboration, Inclusivity, Accountability and Community.

Collaboration: Working together to find creative solutions for our partners and clients.

Inclusivity: Keeping an open mind to include the changing world around us.

Accountability: Taking responsibility for our actions and standing behind our clients, partners and activities.

Community: Bringing ideas, stories and business together to help build more united communities.

Code of Ethics

As a member of the International Association of Business Communicators, PR Consult adheres to their Code of Ethics as stated below.

IABC’s Code of Ethics

  1. I am honest. My actions bring respect for and trust in the communication profession.
  2. I communicate accurate information and promptly correct any errors.
  3. I obey laws and public policies; if I violate any law or public policy, I act promptly to correct the situation.
  4. I protect confidential information while acting within the law.
  5. I support the ideals of free speech, freedom of assembly, and access to an open marketplace of ideas.
  6. I am sensitive to others cultural values and beliefs.
  7. I give credit to others for their work and cite my sources.
  8. I do not use confidential information for personal benefit.
  9. I do not represent conflicting or competing interests without full disclosure and the written consent of those involved.
  10. I do not accept undisclosed gifts or payments for professional services from anyone other than a client or employer.
  11. I do not guarantee results that are beyond my power to deliver.


PAMELA MUÑOZ Founder & Principal

Pamela has nearly 20 years of international public relations and communications experience across tech, e-commerce, automotive, broadcasting, FMCG and not-for-profit industries, with a strong focus on helping multinational corporations communicate to and from Asia and Europe. She also has a deep understanding of social media and its role in strategic corporate communications.

Pamela worked with Alibaba Group in Hong Kong and Kia Motors Corporation in South Korea, initiating their global social media and corporate communications strategies in Asia-Pacific and Latin America. She has helped multinational firms with their market entry strategies and mitigated reputational damage during times of crises – including a pirate hijacking (Aye, Matey!).

Pamela holds an Executive MBA from Aalto University (Helsinki, Finland), a Public Relations Certificate from Ryerson University (Toronto, Canada) and a Bachelor of Arts from the University of Alberta (Edmonton, Canada). She has lived in seven countries and nine cities in Canada, France, South Korea, Hong Kong (SAR, China), Denmark, Germany and Spain. She speaks French, Spanish and English fluently, and dabbles in Korean, Mandarin, Cantonese, Tagalog, Danish, Italian and Portuguese. She is an avid traveller and bubble chaser (scuba diver).

ALBERT LEE Senior Managing Consultant

Albert is an accredited PR professional with over 15 years of experience in a wide array of industries such as healthcare, not-for-profit, crown corporations, telecom, consumer tech and information security.

He has been media spokesperson for iconic brands such as Bell Canada, LG Electronics, Canada Post and Shred-it. Specializing in media relations, he can offer strategic PR counsel to senior leadership and media training for executives. In addition, he has also been in charge of several national sponsorship portfolios with key partners such as the MLSE (Leafs & Raptors), the Montreal Canadiens, HBC, Esso, and Hilton Hotels.

Albert holds an MBA from the Schulich School of Business (York University), his PR Certificate from Ryerson University (Toronto) and a Bachelor of Arts from the University of Toronto.

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