Artificial Intelligence (AI) has been around for quite some time and has made our lives a lot easier. 

Terminator and Skynet image originally used here:

Autocorrect, sentence builders, customer service chatbots and even digital maps are easy examples of how we use AI every single day, for almost every task. It’s not all about Skynet and killer robots, like Hollywood would have us believe.

ChatGPT has been all the rage over the last few weeks and seems like all hope is lost for the future of civilization. It’s the end of critical thinking, the end of creativity and the end to millions of jobs around the world. AI ultimately will mean the end of the Public Relations (PR) practitioner/consultant. 

Or does it? 

The following article was created using free AI writing technology after selecting a title and inputting some keywords. It hasn’t been changed or altered and was developed in less than three minutes. A few different options were provided but the article selected below best outlined the current features of “Artificial Intelligence and the Future of Public Relations.”

Artificial intelligence (AI) is an umbrella term that encompasses a wide range of technologies that can be used to automate tasks or processes in business. It has the potential to revolutionize public relations (PR).

First, AI can be used to automate the process of creating and managing content. For example, a content management system (CMS) could automatically generate and update web pages, social media posts, and press releases based on predetermined parameters. This would free up PR professionals to focus on more strategic tasks, such as developing relationships with clients and managing media coverage.

Second, AI could be used to analyze public relations data. For example, it could identify which messages are being received positively and which ones are being rejected. This information could then be used to improve PR tactics.

Third, AI could be used to predict the outcome of public relations campaigns. For example, it could estimate the number of people who will visit a website after reading an article, watch a video, or listen to a podcast. This information could then be used to plan future campaigns.

Fourth, AI could be used to generate new ideas for public relations campaigns. For example, it could create marketing slogans that are likely to appeal to customers or generate headlines that will attract attention from journalists.

The potential benefits of using AI in public relations are clear. By automating routine tasks, PR professionals can focus on more strategic tasks. By analyzing public relations data, they can improve their tactics and predictions. And by generating new ideas for campaigns, they can create innovative solutions that meet the needs of their clients.

The use of AI in public relations is still in its early stages. However, the potential benefits are clear. As AI continues to evolve, it will further revolutionize the way PR is conducted.

Overall, it’s not a badly worded document. The content itself is relevant and well-organized. It has a professional tone and reads well, although a little basic. It could even be argued that it is self-realized by understanding its own limitations, however, it is likely simply reworking information it has scoured the Internet that discusses how AI in PR is still in its infancy. 

The reality is that AI has its place in PR but it will be some time yet before the role of a PR person can be completely outsourced to a computer. 

The role of a PR consultant is much more than writing copy. It is about creating rapport with reporters, telling the right story for the client that doesn’t feel self-serving to editors. Practitioners help clients with their overall communications strategy that depends on the analysis of people, situations, products, news trends, but also the need to create relationships with reporters and editors, to be creative, negotiate and have social intuitiveness. PR is about the public and people, after all. Artificial intelligence can certainly help with a lot of that in their siloed fields, but bringing it all together still needs the human touch. 

For now, AI has great potential and used wisely it can certainly change the playing field for many businesses and their communications teams, large and small. For now, we still believe that robots have very low potential for taking over our PR role – the computer said so!